Designing the Digital Experience and David Lee King

In David Lee King's book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, he talks about designing websites that easily facilitate interaction, whether it be for for shopping, looking for information, researching or social interaction like many of us do on Facebook, MySpace, Twitter, Flickr, and YouTube. He talks about how to to design with the user in mind to easily facilitate a great (and we hope SUCCESSFUL) experience through intentional design. "Experience design", a concept described by Nathan Shedroff, as the "sensation of interaction with a product, service, or event, through all of our senses, over time, and on both physical and cognitive levels." David Lee King introduces us to this concept through the digital experience in his book, where he also talks staging experiences and customer focus, and how to counter negative and neutral experiences into positive and memorable ones by turning ordinary websites into award-winning ones. You can buy his book from Amazon.com.


(Cover image from the davidleeking.com website)